Too many reports, inconsistency in design and navigation, Redundant data, and not accessible friendly visuals.
⇒ Unable to quickly and easily find customer-centric information
There wasn't a way for the Business Team to easily access customer-centric information (a lot of existing reports/BI are product or program-centric). Having a customer focus is key to building products tailored to customer needs and growing the DTP business.
⇒ Need an Easy Tracking System
Users are unable to quickly and easily find customer-centric information and track the focused customers.
⇒ Complex System
Customer Level reports’ interactions are usually complex and data isn’t easily extractable. Ensuring the UI is modular enough to accommodate new metrics / new requests in the future